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52

Girls Shoes Size 1

Worth a look

Shows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (0.4%) keeps it on the watch list.

Market size 71Growth 29Conversion 6Competition 96Returns 11Price range 95Avg price 95Brand share 59Review moat 42Quality gap 38

Competition

Incredible18%

top-5 click share — an open shelf

Avg price

Incredible$33.90

avg listing price — sweet spot $15–$100

Price range

Incredible$16.56–$69.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$755K

$755K/yr · 5.1M searches

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,264.22

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.9%

90-day search growth — must beat 0% to launch

Returns

Bad8.9%

return rate — above 5% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Products