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Girls Ghost Costume
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Avg price
Great$19.09avg listing price — sweet spot $15–$100
Review moat
Great385avg incumbent reviews — the moat a new listing must climb
Growth
Great+72.2%90-day search growth — must beat 0% to launch
Price range
Good$4.38–$38.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad7.8%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 117K searches