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53

Girls Capri Leggings

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but a small market ($31K/yr) keeps it on the watch list.

Market size 8Growth 81Conversion 10Competition 96Returns 25Price range 70Avg price 88Brand share 54Review moat 55Quality gap 60

Competition

Incredible17%

top-5 click share — an open shelf

Avg price

Great$20.28

avg listing price — sweet spot $15–$100

Growth

Great+75.3%

90-day search growth — must beat 0% to launch

Price range

Good$4.51–$39.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,315.14

avg incumbent reviews — the moat a new listing must climb

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$31K

$31K/yr · 186K searches

Search terms