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Girls Black Cardigan
Skip itSoft demand (-50.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$15.28avg listing price — sweet spot $15–$100
Review moat
Good1,221.11avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.87–$21.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$68K$68K/yr · 214K searches
Returns
Bad8.9%return rate — above 5% kills the launch gate
Growth
Bad-50.1%90-day search growth — must beat 0% to launch
Signals High Returns