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Girls Belt
Skip itSoft demand (-25.5% this quarter) — this niche doesn't clear our bar today.
Competition
Great30%top-5 click share — an open shelf
Review moat
Great328.86avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.80avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.91–$20.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$171K$171K/yr · 529K searches
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.5%90-day search growth — must beat 0% to launch