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36

Girl Costumes 4-6

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A small market ($48K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 15Conversion 19Competition 59Returns 56Price range 83Avg price 95Brand share 23Review moat 46Quality gap 25

Avg price

Incredible$25.18

avg listing price — sweet spot $15–$100

Price range

Great$10.55–$39.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.8%

return rate — above 5% kills the launch gate

Review moat

Okay1,856.78

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad91%

top-5 brand share — brand-locked demand

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-19.3%

90-day search growth — must beat 0% to launch

Market size

Bad$48K

$48K/yr · 125K searches

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