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36

Ghostbusters Proton Pack

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Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 38Growth 24Conversion 13Competition 28Returns 22Price range 35Avg price 88Brand share 10Review moat 77Quality gap 85

Avg price

Great$63.73

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great468.15

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$191K

$191K/yr · 300K searches

Price range

Okay$17.29–$250.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-2.3%

90-day search growth — must beat 0% to launch

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad96%

top-5 brand share — brand-locked demand

Search terms