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Gecko Costume Pj Masks
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$24.19avg listing price — sweet spot $15–$100
Price range
Great$14.25–$41.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,936.27avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.0%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.7%90-day search growth — must beat 0% to launch
Market size
Bad$6K$6K/yr · 20K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns