56
Gambler Hat
Launch itA $1.8M/yr market growing +18.3% this quarter with returns at 4.6% — clears our launch bar.
Competition
Incredible13%top-5 click share — an open shelf
Market size
Great$1.8M$1.8M/yr · 854K searches
Review moat
Good671.86avg incumbent reviews — the moat a new listing must climb
Avg price
Good$112.15avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+18.3%90-day search growth — must beat 0% to launch
Returns
Okay4.6%return rate — above 5% kills the launch gate
Price range
Okay$11.57–$351.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Signals High Price