49
Gabbys Dollhouse Shirt
Skip itSoft demand (-36.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.89avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great330.38avg incumbent reviews — the moat a new listing must climb
Price range
Good$14.06–$130.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Okay$260K$260K/yr · 551K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier