40
G Necklace
Skip itA small market ($66K/yr) — this niche doesn't clear our bar today.
Avg price
Great$19.88avg listing price — sweet spot $15–$100
Price range
Great$7.09–$52.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay1,546.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad$66K$66K/yr · 130K searches