50
Futuristic Sunglasses
Worth a lookShows beatable incumbent ratings (4.2★), but high returns (7.4%) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great382.87avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.79avg listing price — sweet spot $15–$100
Price range
Great$7.73–$121.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Okay+12.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$88K$88K/yr · 277K searches
Returns
Bad7.4%return rate — above 5% kills the launch gate
Signals High Returns