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Future Mrs Sweatshirt
Skip itSoft demand (-55.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$29.43avg listing price — sweet spot $15–$100
Review moat
Great121.25avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.10–$59.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad6.1%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$17K$17K/yr · 72K searches
Growth
Bad-55.8%90-day search growth — must beat 0% to launch