39
Full Zip Sweater Men
Skip itSoft demand (-48.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.47avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Great$12.07–$107.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Bad9,326.9avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.7%return rate — above 5% kills the launch gate
Market size
Bad$39K$39K/yr · 168K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-48.4%90-day search growth — must beat 0% to launch
Signals High Returns