35
Frozen Suitcase
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$67.57avg listing price — sweet spot $15–$100
Price range
Great$30.97–$121.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good916.95avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$27K$27K/yr · 38K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price