43
Frozen Socks
Skip itSoft demand (-34.5% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good1,097.13avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.07avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay$4.32–$22.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$83K$83K/yr · 290K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-34.5%90-day search growth — must beat 0% to launch