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Frostmourne
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible57.33avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$91.57avg listing price — sweet spot $15–$100
Price range
Okay$18.65–$221.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-25.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$14K$14K/yr · 36K searches