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Frog Socks
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great310.59avg incumbent reviews — the moat a new listing must climb
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.78avg listing price — sweet spot $15–$100
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$4.58–$17.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$19K$19K/yr · 47K searches