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Frog Purse
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.40avg listing price — sweet spot $15–$100
Review moat
Great228.39avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.42–$104.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.7%90-day search growth — must beat 0% to launch
Market size
Bad$22K$22K/yr · 130K searches