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Frog Hat
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$15.58avg listing price — sweet spot $15–$100
Review moat
Good897.5avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Price range
Good$7.84–$22.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Market size
Okay$137K$137K/yr · 192K searches
Returns
Okay4.6%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad89%top-5 click share — a locked-up shelf