51
Fringe Vest
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but high returns (19.2%) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Avg price
Incredible$24.26avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Great375.71avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.93–$38.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Market size
Bad$72K$72K/yr · 578K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad19.2%return rate — above 5% kills the launch gate