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Fringe Skirt
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but high returns (22.8%) keeps it on the watch list.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Incredible$30.60avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Price range
Great$9.70–$44.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great495.22avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Market size
Bad$80K$80K/yr · 1.0M searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad22.8%return rate — above 5% kills the launch gate