51
Fringe Dress
Worth a lookShows a fragmented shelf (top 5 take 6% of clicks), but high returns (24.5%) keeps it on the watch list.
Competition
Incredible6%top-5 click share — an open shelf
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Avg price
Incredible$39.80avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great318.77avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.77–$230.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Market size
Bad$41K$41K/yr · 790K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad24.5%return rate — above 5% kills the launch gate