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Free People Inspired Jacket
Skip itSoft demand (-76.9% this quarter) — this niche doesn't clear our bar today.
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$71.13avg listing price — sweet spot $15–$100
Review moat
Great385.54avg incumbent reviews — the moat a new listing must climb
Price range
Good$29.09–$143.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Market size
Bad$22K$22K/yr · 342K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-76.9%90-day search growth — must beat 0% to launch
Returns
Bad18.1%return rate — above 5% kills the launch gate