51
Free People Denim Jumpsuit
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but high returns (16.3%) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$66.92avg listing price — sweet spot $15–$100
Review moat
Great313.14avg incumbent reviews — the moat a new listing must climb
Price range
Good$18.22–$148.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Good+29.5%90-day search growth — must beat 0% to launch
Market size
Bad$33K$33K/yr · 497K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad16.3%return rate — above 5% kills the launch gate