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Frankenstein Mask
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$37.63avg listing price — sweet spot $15–$100
Review moat
Great111.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$6.57–$95.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Returns
Okay3.8%return rate — above 5% kills the launch gate
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$39K$39K/yr · 100K searches
Signals Low Review Barrier