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Forza Horizon 6

Worth a look

Shows demand growing +244.5% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 60Growth 99Conversion 25Competition 22Returns 96Price range 52Avg price 72Brand share 0Review moat 74Quality gap 60

Growth

Incredible+244.5%

90-day search growth — must beat 0% to launch

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Good544.93

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$107.84

avg listing price — sweet spot $15–$100

Market size

Good$512K

$512K/yr · 237K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$34.39–$161.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Search terms