Skip to content
38

Fortnite Hoodie

Skip it

Soft demand (-41.9% this quarter) — this niche doesn't clear our bar today.

Market size 15Growth 4Conversion 15Competition 89Returns 71Price range 73Avg price 95Brand share 6Review moat 52Quality gap 20

Avg price

Incredible$24.43

avg listing price — sweet spot $15–$100

Competition

Great26%

top-5 click share — an open shelf

Price range

Good$4.84–$41.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Review moat

Good1,434.97

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$59K

$59K/yr · 198K searches

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Brand share

Bad98%

top-5 brand share — brand-locked demand

Growth

Bad-41.9%

90-day search growth — must beat 0% to launch

Search terms