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Forrest Gump Costume
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$31.03avg listing price — sweet spot $15–$100
Price range
Great$8.26–$79.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great410.75avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Returns
Bad7.2%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$30K$30K/yr · 123K searches