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Formal Mini Dress
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but high returns (25.6%) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Avg price
Incredible$35.35avg listing price — sweet spot $15–$100
Price range
Great$13.80–$70.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good896.07avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 907K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad25.6%return rate — above 5% kills the launch gate