36
Ford Hoodie
Skip itSoft demand (-58.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$38.62avg listing price — sweet spot $15–$100
Price range
Great$11.78–$69.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,669.29avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.2%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$18K$18K/yr · 114K searches
Growth
Bad-58.9%90-day search growth — must beat 0% to launch
Signals High Returns