40
Football Bag
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$31.70avg listing price — sweet spot $15–$100
Price range
Great$8.48–$87.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Review moat
Bad5,747.73avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Market size
Bad$83K$83K/yr · 340K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier