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52

Flower Shirt

Worth a look

Shows a fragmented shelf (top 5 take 8% of clicks), but weak search conversion (0.4%) keeps it on the watch list.

Market size 9Growth 45Conversion 5Competition 98Returns 15Price range 76Avg price 78Brand share 96Review moat 40Quality gap 76

Competition

Incredible8%

top-5 click share — an open shelf

Brand share

Incredible32%

top-5 brand share — no brand owns this niche

Avg price

Great$16.23

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Great$6.32–$43.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+15.8%

90-day search growth — must beat 0% to launch

Review moat

Okay2,546.16

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.9%

return rate — above 5% kills the launch gate

Market size

Bad$36K

$36K/yr · 615K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

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