32
Florida Gators Hoodie
Skip itSoft demand (-46.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$41.91avg listing price — sweet spot $15–$100
Review moat
Great462.82avg incumbent reviews — the moat a new listing must climb
Price range
Good$22.34–$129.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Bad5.4%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$20K$20K/yr · 100K searches
Growth
Bad-46.3%90-day search growth — must beat 0% to launch
Signals High Returns