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Floating Display Case
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a small market ($55K/yr) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Review moat
Great271.73avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.98avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great$5.41–$67.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Market size
Bad$55K$55K/yr · 117K searches