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Fleece Vests for Women with Zipper
Skip itSoft demand (-70.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.18avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Great$11.99–$43.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,032.07avg incumbent reviews — the moat a new listing must climb
Market size
Bad$38K$38K/yr · 200K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-70.7%90-day search growth — must beat 0% to launch
Returns
Bad12.6%return rate — above 5% kills the launch gate