32
Fleece Sweatpants Women
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$23.96avg listing price — sweet spot $15–$100
Price range
Good$9.01–$31.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,674.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-31.9%90-day search growth — must beat 0% to launch
Market size
Bad$32K$32K/yr · 361K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad13.0%return rate — above 5% kills the launch gate
Signals High Returns