39
Fleece Sleep Sack 18-24 Months
Skip itSoft demand (-64.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.68avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Great$8.11–$44.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Okay1,885.16avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.5%return rate — above 5% kills the launch gate
Market size
Bad$19K$19K/yr · 34K searches
Growth
Bad-64.1%90-day search growth — must beat 0% to launch