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Fleece Shorts
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Great$21.14avg listing price — sweet spot $15–$100
Growth
Great+83.2%90-day search growth — must beat 0% to launch
Price range
Great$6.77–$58.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Review moat
Bad6,831.37avg incumbent reviews — the moat a new listing must climb
Market size
Bad$29K$29K/yr · 306K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand