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Flame Sunglasses
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Review moat
Great286.11avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+20.0%90-day search growth — must beat 0% to launch
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.39avg listing price — sweet spot $15–$100
Price range
Okay$6.52–$17.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$30K$30K/yr · 80K searches
Returns
Bad9.9%return rate — above 5% kills the launch gate