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Flame Shirt

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A small market ($10K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 42Conversion 6Competition 74Returns 7Price range 82Avg price 86Brand share 55Review moat 67Quality gap 72

Avg price

Great$19.48

avg listing price — sweet spot $15–$100

Price range

Great$8.76–$47.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good829.4

avg incumbent reviews — the moat a new listing must climb

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Growth

Okay+13.2%

90-day search growth — must beat 0% to launch

Returns

Bad10.0%

return rate — above 5% kills the launch gate

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$10K

$10K/yr · 96K searches

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