45
Fire Wig
Skip itHigh returns (12.6%) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$17.35avg listing price — sweet spot $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Good$9.96–$27.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good685.48avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Market size
Bad$18K$18K/yr · 28K searches
Returns
Bad12.6%return rate — above 5% kills the launch gate