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38

Finn the Human Costume

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A small market ($28K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 48Conversion 8Competition 35Returns 37Price range 70Avg price 85Brand share 53Review moat 58Quality gap 38

Avg price

Great$19.13

avg listing price — sweet spot $15–$100

Price range

Good$8.25–$30.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,184.12

avg incumbent reviews — the moat a new listing must climb

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Growth

Okay+18.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$28K

$28K/yr · 237K searches

Reviews