40
Finn Hat
Skip itA concentrated shelf (top 5 take 72% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$15.54avg listing price — sweet spot $15–$100
Review moat
Great497.54avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.45–$25.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Returns
Okay4.8%return rate — above 5% kills the launch gate
Market size
Okay$111K$111K/yr · 203K searches
Competition
Bad72%top-5 click share — a locked-up shelf