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Filipino Gifts
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great259.13avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.21avg listing price — sweet spot $15–$100
Price range
Good$12.71–$20.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Competition
Bad89%top-5 click share — a locked-up shelf
Market size
Bad$14K$14K/yr · 73K searches
Brand share
Bad100%top-5 brand share — brand-locked demand