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Fbi Costume
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Review moat
Great158.59avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.94avg listing price — sweet spot $15–$100
Price range
Great$6.12–$41.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad6.0%return rate — above 5% kills the launch gate
Market size
Bad$51K$51K/yr · 126K searches
Growth
Bad-23.7%90-day search growth — must beat 0% to launch