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Fashion Tape
Launch itA $3.7M/yr market growing +62.3% this quarter with returns at 1.7% — clears our launch bar.
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Market size
Incredible$3.7M$3.7M/yr · 2.5M searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Growth
Great+62.3%90-day search growth — must beat 0% to launch
Avg price
Okay$9.98avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Price range
Okay$3.63–$18.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,702.21avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf