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Fall Outfit
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Competition
Great20%top-5 click share — an open shelf
Avg price
Great$22.75avg listing price — sweet spot $15–$100
Price range
Great$6.62–$44.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+29.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,101.4avg incumbent reviews — the moat a new listing must climb
Market size
Bad$0$0/yr · 543K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Returns
Bad13.0%return rate — above 5% kills the launch gate
Signals High Returns