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Fall Maxi Dresses for Women 2024
Skip itSoft demand (-70.7% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible7%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$35.88avg listing price — sweet spot $15–$100
Price range
Great$8.69–$82.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay1,562.26avg incumbent reviews — the moat a new listing must climb
Market size
Bad$94K$94K/yr · 1.2M searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-70.7%90-day search growth — must beat 0% to launch
Returns
Bad30.4%return rate — above 5% kills the launch gate