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Fall Blouse
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but high returns (11.2%) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Growth
Great+99.8%90-day search growth — must beat 0% to launch
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Good$14.47avg listing price — sweet spot $15–$100
Price range
Good$6.26–$34.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,407.79avg incumbent reviews — the moat a new listing must climb
Market size
Bad$28K$28K/yr · 465K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad11.2%return rate — above 5% kills the launch gate